Whataburger

\ Bold Flavor, Texas Pride \ Bringing hometown energy to an iconic brand

Whataburger’s visual identity is as bold as its flavors—bright, crave-worthy, and unapologetically Texan. For this ongoing partnership, our goal has been to create images that feel as warm, energetic, and authentic as the brand itself. From new product launches to seasonal menu updates, each shoot celebrates the textures, colors, and personality that make Whataburger a true Texas icon.

Working closely with their in-house and agency teams, we capture the balance between handcrafted and high-impact—mixing polished lighting with genuine, appetizing imperfection. Whether shooting an in-store menu hero or a full social campaign, the approach is consistent: make the food look irresistible, but keep the story rooted in everyday joy.

The resulting imagery lives across national advertising, in-store displays, OOH, and digital campaigns—helping Whataburger stay instantly recognizable while always feeling fresh and current.

Credits: Client – Whataburger \ Photography – Leslie Grow \ Agency – McGarrah Jessee