American Express + Delta

Celebrating 100 Years

Client: American Express + Delta Air Lines

Project: 100-Year Anniversary Campaign

Deliverables: Stills

Usage: Placements across digital, social, print, and in-app campaigns.

This campaign marked a major milestone for American Express and Delta, celebrating 100 years of shared journeys. The creative direction highlighted modern travel through the full spectrum of card-member experiences — from business travelers on the move to moments of ease and indulgence that make trips feel memorable.

The goal was to create imagery that felt aspirational, yet grounded in real life.

Shot across hotel, restaurant, poolside, and lifestyle environments, the work captures how card members engage with their benefits day to day — quiet mornings before meetings, relaxed afternoons by the pool, shopping breaks, and evenings out. Natural light, warm tones, and thoughtful composition shaped a visual language that feels refined, inviting, and lived in.

The resulting stills library supported placements across digital, social, print, and in-app campaigns, honoring the legacy of two iconic brands while looking ahead to the next century of travel.

Credits & Creative Partners:

Agency: Dentsu

Production: Snog Productions, Deborah Burch

Retouching: Bluespace

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