Panda Express

\ Firecracker Steak & Shrimp \ Bold flavor meets fiery motion

When Panda Express launched their limited-time Firecracker Steak & Shrimp, the goal was clear: make the visuals feel as bold and crave-worthy as the dish itself. The brief called for high-impact imagery that could translate seamlessly across in-store, digital, and social platforms—capturing the heat, energy, and freshness in every bite.

In studio, we built a visual world around contrast and movement—rich blacks, glowing highlights, and that signature glossy sauce catching light at just the right moment. Every texture, from the seared steak to the glistening shrimp, was photographed to feel alive and irresistible. Subtle motion elements added a spark of energy that mirrored the campaign’s “ignite your appetite” message.

The final images celebrated the sensory punch of the dish: sizzling heat, vibrant color, and undeniable flavor. The campaign rolled out nationally, bringing the restaurant’s signature energy to screens and menu boards across the country.

Credits: Client – Panda Express \ Photography – Leslie Grow