365 Whole Body

\ Natural Beauty in Everyday Rituals \ Celebrating care, clarity, and calm

For Whole Foods’ 365 Whole Body line, the direction was rooted in natural textures and the quiet moments of self-care. The goal: capture everyday wellness products in a way that feels human, grounded, and effortlessly elevated—clean beauty meets approachable lifestyle.

We built a soft, tactile world using natural materials, sunlight, and subtle movement. Skincare, sun care, and body products were styled with intention—fresh towels, plants, and gentle color palettes to evoke calm and authenticity. Every element, from textures to reflections, was chosen to reinforce the sense of balance and routine that defines the 365 brand.

The imagery serves as a versatile content library across e-commerce, digital, and print—proof that minimalism doesn’t have to feel sterile. It can feel alive, warm, and inviting, just like the products themselves.

Credits: Client – 365 Whole Body & Whole Foods \ Photography – Leslie Grow