365 Whole Body

For Whole Foods’ 365 Whole Body line, the creative direction focused on natural beauty and the quiet rituals of everyday self-care. The goal was to create imagery that felt human, calm, and approachable — elevating wellness products without losing their sense of ease and accessibility.

Using natural materials, soft light, and tactile styling, the visuals highlight skincare, sun care, and body products in moments that feel lived in and authentic. Subtle color palettes, gentle textures, and thoughtful composition helped build a warm, grounded visual language that reflects balance, routine, and care.

The resulting image library was designed to be versatile and adaptable, supporting use across e-commerce, digital campaigns, and print applications while maintaining a consistent, inviting brand presence.

Credits & Creative Partners:

Prop Stylist: Audrey Davis