Whataburger

For Whataburger’s menu rebrand and limited time offers, the objective was to create a flexible visual library that could support a wide range of placements — from in-store menu boards and POP displays to billboards and social media. The creative direction balanced appetite appeal with brand personality, showcasing menu items in bold, graphic moments that feel both relatable and elevated.

Working with a collaborative team of stylists and hand talent, the imagery leaned into bold compositions, rich textures, and bright color to reflect Whataburger’s iconic presence. Each shot was crafted to highlight key menu features — from signature burgers to seasonal favorites — with clarity and energy that read well at every scale.

The resulting still and stop-motion assets were displayed across in-store menu boards, POP signage, billboards, and social platforms, offering a cohesive visual system that supports both long-term branding and high-impact limited time offer campaigns.

Credits & Creative Partners:

Agency: McGarrah Jessee

Food Stylist: Meghan Erwin

Prop Stylists: Audrey Davis, Stephanie Bohn, Candice Putter

Hand Model: Gabby Phi

Retouching: Bluespace