Quaker

For Quaker’s Upgrade Your Go-To Recipes campaign, the objective was to create visuals that feel warm, familiar, and grounded in real life — imagery that supports everyday meals from breakfast through dinner. The creative direction focused on comfort and approachability, highlighting how simple ingredients can elevate go-to recipes across a variety of moments throughout the day.

The visual language leaned into soft, natural light, tactile textures, and a calm, inviting palette inspired by real kitchens and shared meals. Oatmeal tones, fresh ingredients, and thoughtfully styled table scenes helped the food feel honest and nourishing — never overworked, always relatable. Each frame was designed to feel lived in and authentic, reinforcing Quaker’s wholesome identity across meal occasions.

The resulting still image library supported end-cap displays in major grocery stores as well as social, print, and packaging placements. Together, the visuals offer a cohesive, flexible system that reflects how Quaker fits naturally into breakfast, lunch, snacks, and dinner routines.

Credits & Creative Partners:

Agency: Tracy Locke

Production: French Butter

Food Stylist: Christina Zerkis

Prop Stylist: Johanna Lowe

Hand Models: Dwight Richardson, Kristen Nunez