Tito’s

Created for the holiday season spanning Thanksgiving, Christmas, and New Year’s, this project brought Tito’s Handmade Vodka into a warm, celebratory setting rooted in mid-century American cocktail culture. The goal was to build a festive yet timeless visual system that feels welcoming, familiar, and unmistakably Tito’s—imagery that could carry through the entire holiday season without feeling overly themed or disposable.

Set design was built in thoughtful layers, drawing from a 1970s-inspired holiday cocktail party with handmade textures and quirky, character-driven details. Elements like sculptural lamps, mixed glassware, and unexpected décor moments helped the scenes feel playful and personal—slightly staged, but rooted in storytelling rather than perfection. Tito’s signature copper and orange tones were woven throughout the environments, creating visual continuity while classic cocktails anchored each moment in familiar, social ritual.

The resulting image library was built for broad, flexible use across in-store displays, cross-merchandising case cards, case tuckers, menu and recipe cards, as well as digital, web, print, and social placements. Together, the visuals offer a cohesive holiday system that supports retail, on-premise, and brand storytelling touchpoints throughout the season.

Credits & Creative Partners:

Agency: Haygarth

Beverage Stylist: Ali Mendez

Set Design & Prop Styling: Audrey Davis

Retouching: Bluespace