Prime Big Deal Days

The campaign starts with familiar grocery moments and builds from there, using motion as a way to guide attention and shape rhythm. Each scene was designed with clarity first, then pushed further through animation and post production. The goal was to turn everyday groceries into seasonal moments that feel clear, playful, and easy to read at a glance.

Fall and autumn cues show up through the products themselves, with seasonal produce and pantry staples forming the foundation of each setup. Prime blue sets keep the theme consistent, while visual tricks and added effects introduce movement, surprise, and flow. The animation leans into transformation rather than realism, allowing groceries to stack, spill, and travel in ways that feel intentional and graphic.

Each scene was built to adapt across formats and placements while maintaining a consistent visual language. Delivery bags, baskets, and conveyor inspired setups create pathways for motion, giving the animations a sense of direction and pacing. The result is a set of assets that feel energetic and deliberate, designed to hold attention during a fast moving shopping moment.

Credits & Creative Partners:

Food Stylist: Tyna Hoang

Set Design & Prop Styling: Audrey Davis