Philadelphia Frosting
Stills Designed for Motion-Driven Paid Social
Client: Philadelphia / Kraft Heinz
Project: Fridge-Worthy Frosting
Deliverables: Stills animated into motion assets
Usage: Instagram, Pinterest (Paid Ads)
This campaign introduced Philadelphia Cream Cheese Frosting as a new offering in the refrigerated aisle, highlighting the launch of a new Cinnamon flavor. Designed for paid social environments, the visuals needed to communicate indulgence and clarity quickly while standing out in-feed. The goal was to build immediate awareness of both the product and the new flavor, making the frosting feel familiar, approachable, and easy to use.
Shot as still imagery with motion in mind from the outset, each composition was crafted to translate seamlessly into animated assets. Frosting swirls, smooth spreads, and subtle ingredient cues were captured to emphasize texture, warmth, and flavor while maintaining strong product recognition within social formats.
Once animated, the imagery was used across paid Instagram and Pinterest placements, where motion helps stop the scroll and reinforce product discovery. Designed to live naturally within social feeds, the assets balance simplicity with visual interest, supporting awareness and recognition for a new refrigerated product.
Credits & Creative Partners:
Agency: The Kitchen Kraft Heinz
Food Stylist: Beth Somers
Prop Stylist: Lindsey Parker
Retouching: Bluespace
Motion & Animation: The Colonie