Panda Express Cantonese BBQ Brisket served over chow mein and broccoli for menu board photography and restaurant advertising.

Panda Express

Limited Time Offer Campaign

Client: Panda Express

Project: Cantonese BBQ Brisket

Deliverables: Stills + Stop-Motion

Usage: In-store menu boards, point-of-purchase, digital, social, web, and out-of-home advertising.

For Panda Express’ Cantonese BBQ Brisket launch, the creative direction introduced the brand’s first-ever brisket through imagery that felt bold, elevated, and unmistakably craveable. Inspired by the meeting of American barbecue and Cantonese char siu, the visuals celebrated the craftsmanship behind the dish while allowing the brisket to take center stage.

Directional lighting and thoughtful styling emphasized the caramelized glaze, smoky edges, and tender interior. Each composition highlighted the brisket’s glossy sauce, charred texture, and generous presentation while maintaining Panda Express’ approachable, flavor-forward personality.

The resulting image library was created for nationwide menu boards, point-of-purchase displays, billboards, and digital marketing, delivering a cohesive campaign across restaurant and consumer-facing placements.

Credits & Creative Partners:

Agency: Opinionated

Production: Bold Poppy

Food Stylist: Tyna Hoang

Prop Stylist: Aimie Vredevoogd

Hand Model: Nina Vu

Panda Express Cantonese BBQ Brisket meal with chow mein, and broccoli, photographed for a national restaurant advertising campaign.
Overhead food photography of Panda Express Cantonese BBQ Brisket with chow mein and broccoli for restaurant menu boards.
Close-up food photography of Panda Express Cantonese BBQ Brisket highlighting caramelized glaze and smoky texture for menu board advertising.
Panda Express Cantonese BBQ Brisket meal with chow mein, broccoli, and Dr Pepper photographed for a national restaurant advertising campaign.
Overhead Panda Express Cantonese BBQ Brisket meal promoting Panda Rewards in a commercial restaurant advertising campaign.
Panda Express Cantonese BBQ Brisket served in a branded takeout box with broccoli and dipping sauce for commercial food photography.
Panda Express Cantonese BBQ Brisket being plated by hand with premium brisket, chow mein, and broccoli for restaurant advertising.
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