National Pork Board
A Colorful Evergreen Recipe Library
Client: Pork Board
Project: Taste What Pork Can Do
Deliverables: Stills
Usage: Digital, social, web, recipe, and brand marketing placements.
For National Pork Board’s Taste What Pork Can Do campaign, we set out to create a flexible image library that showed just how many places pork can show up — from quick breakfasts and grilled dinners to snackable bites and dishes made for sharing.
Across multiple shoots, we built a colorful, appetite-forward collection of recipe imagery that feels bright, useful, and easy to adapt across the brand’s channels. Bold surfaces, layered propping, directional light, and natural hand moments helped bring out the char, crisp edges, fresh toppings, saucy details, and real “dig in” energy.
The result was a cohesive evergreen library with enough range to support different meals, seasons, recipes, and campaign needs — while still feeling unmistakably part of the same bright, energetic world.
Credits & Creative Partners:
Agency: BarkleyOKRP
Production: SNACKS! + Agency BAM
Food Stylist: Tyna Hoang
Prop Stylist: Audrey Davis
Hand Models: Jenna Buss, Kennedy Givens, Peihu Wang, Trevor Rupich, Jordan Flowers

