Maker’s Mark 46

The objective of this campaign was to introduce Maker’s Mark 46 as a distinct offering within the brand’s portfolio — bringing visibility to a label that was less familiar to consumers. The creative direction focused on elevating the product’s presence, creating imagery that felt refined, confident, and modern while still honoring the brand’s heritage.

Rather than leaning into the traditional wood-forward aesthetic often associated with bourbon, the visual language shifted toward a rich red and marble palette to signal sophistication and contrast. Smooth pours, dynamic splashes, and the iconic cherry drop into a Manhattan were captured to emphasize fluidity, craftsmanship, and indulgence — moments designed to feel timeless yet fresh, and to invite viewers into a more elevated cocktail experience.

The resulting still image library supported the label launch across digital and print placements, providing Maker’s Mark with a cohesive visual system that distinguishes the 46 line while bringing clarity and allure to a lesser-known product within the brand family.

Credits & Creative Partners:

Agency: Leo Burnett

Prop Stylist: Leah Lukas

Beverage Stylist: Brooke Doyle

Retouching & Video Editing: The Colonie