Maker’s Mark

\ Bourbon & Craft Heritage \ Capturing the spirit of craftsmanship

Maker’s Mark approached us to create a visual story that honors their heritage while appealing to a new generation of bourbon drinkers. The ask: imagery that embodies warmth, craftsmanship, and the unmistakable richness of small-batch tradition.

We leaned into the brand’s natural materials—wood, glass, wax, and amber tones—building a color palette that felt grounded yet elevated. Directional lighting highlighted the bourbon’s depth and character, while selective focus drew attention to details that matter: the pour, the texture, the maker’s hand.

The campaign imagery conveys both intimacy and tradition, striking the balance between authenticity and refinement. Whether used for digital placements, print, or in-store, the visuals invite viewers to slow down and savor the craft behind every bottle.

Credits: Client – Maker’s Mark \ Photography – Leslie Grow