Vital Proteins
\ Energy in Every Scoop \ Clean nutrition, bold movement
Vital Proteins came to life through imagery designed to energize. The goal: create visuals that celebrate the brand’s vitality and clean ingredients while keeping the look aspirational, fresh, and full of movement.
In-studio, we leaned into a bright, athletic aesthetic—crisp highlights, suspended motion, and punchy colors that express the brand’s modern energy. Collagen powders, supplements, and beverages were captured mid-pour or in motion to suggest daily ritual and momentum. Every texture—from the smooth blends to the fine airborne dust—was photographed to feel tactile and alive.
The campaign imagery stretched across digital, e-commerce, and paid social. The result? Visuals that reflect what the brand stands for: balance, clarity, and feeling your best.
Credits: Client – Vital Proteins \ Photography – Leslie Grow
VITAL PROTEINS + JENNIFER ANISTON PROTEIN & COLLAGEN BAR
Image library for new product launch. Used on website, social media, Billboards in Los Angeles, and Vital Proteins HQ store-front.
PROP STYLIST: Aimie Vredevoogd // FOOD STYLIST: Laura Kinsey Dolph // HAND MODEL: Kristina Li