Tillamook

For Tillamook’s Extraordinary Dairy portfolio, the objective was to create a visual library that feels honest, fresh, and beautifully simple — translating the brand’s farm-to-table story into a modern, premium visual language. This work supports the new branding launch with imagery that elevates the products while reinforcing the quality behind each dairy item. 

The creative direction emphasized texture and natural light — soft shadows, milky highlights, and creamy color tones echoing the purity of Tillamook’s ingredients. Shooting in-studio allowed for precise lighting control, creating visuals that feel clean yet warm, luminous yet grounded. Each pour, scoop, and swirl was styled to showcase freshness and craft while maintaining a sense of approachability.  

The resulting stills and stop-motion assets were designed for versatile use across out-of-home, digital, website, and social platforms, providing a cohesive visual system that reinforces Tillamook’s dedication to quality while amplifying the brand’s refreshed identity across channels.

Credits & Creative Partners:

Agency: Leo Burnett

Production: Arridia Group, RRD

Prop Stylists: Isabel Gonzalez, Leah Lukas, Lindsey Parker, Kate Parisian

Food Stylists: Michelle Gatton, Christina Zerkis, Skylar Edberg

Hand Models: Dominic Jordan, Nico Millado, Dwight Richardson, Raffy, Jessica, Charade Michaela, Kristen Nunez, Slesha Patel

Retouching: Smooch, Bluespace