Panda Express - Crafted Beverages

For Panda Express’ Crafted Beverages launch, the objective was to create a compelling image library that elevates the new fruit-forward drink lineup while remaining true to the brand’s fast-casual identity. The creative direction focused on refreshing color palettes, crisp compositions, and clear product storytelling that feels inviting and appetizing.

Working with thoughtful drink styling, each beverage was photographed to highlight texture, clarity, and appetizing detail — from vibrant fruit flavor cues to condensation and pour moments that signal refreshment. The imagery was crafted to balance bold visual appeal with a clean, approachable aesthetic that works across formats and scales.

The resulting stills supported in-store menus and point-of-purchase displays, providing Panda Express with a cohesive visual system for the Crafted Beverages launch that translates easily across digital and physical environments.

Credits & Creative Partners:

Beverage Stylist: Marian Cooper Cairns

Prop Stylists: Aimie Vredevoogd