Old Forester

\ Legacy in Every Pour \ A timeless story of craftsmanship

Old Forester’s heritage runs deep, and the creative direction aimed to honor that tradition while keeping the visuals contemporary and bold. The goal: capture the craftsmanship, warmth, and authenticity of a legacy bourbon brand through a modern, cinematic lens.

We leaned into texture—aged oak, polished glass, warm amber tones—to create an atmosphere that feels rich and lived-in. Controlled highlights and deep shadows emphasized the bourbon’s depth, while selective focus drew attention to small details: the pour, the bottle seal, the swirl of liquid catching light.

Each image evokes the feeling of time well spent—a visual tribute to the makers behind the bottle and the stories shared over every glass. The campaign assets have been used across print, digital, and retail, reinforcing Old Forester’s position as both heritage and modern indulgence.

Credits: Client – Old Forester \ Photography – Leslie Grow