Tabletop Motion · Spec Commercial
PayDay
King-Size Crunch
Play with sound — it’s part of the experience.
King-Size
Crunch
BrandPayDay
ProjectMotion Spec Ad
Deliverables:06 Motion Spot, Vertical Cut + Motion Studies
FormatDigital + Social
A playful six-second spec commercial bringing PayDay’s signature peanut-covered caramel bar to life.
Unexpected transitions keep the momentum going, while immersive, tactile sound makes every peanut, crinkle and crunch feel larger than life.
The rhythm builds from the first peanut to the final bite, with sound carrying the action between shots and making the crunch feel close enough to taste.
Credits &
creative partners
Concept + Motion: Leslie Grow & Brad Bucksky
Lighting, Motion Execution + Editing: Brad Bucksky
Project Type: Self-initiated spec