Seasonal Campaign · Stop-Motion

Amazon Fresh

Prime Big Deal Days

Amazon Fresh Prime Big Deal Days stop-motion

Playful motion, built for the shopping moment.

ClientAmazon Fresh
ProjectPrime Big Deal Days
DeliverablesStop-motion campaign assets
UsagePaid digital · Web · Social · In-app

Familiar groceries became playful seasonal moments designed to guide attention and hold it.

Fall produce and pantry staples formed the foundation of each setup, while Prime blue sets kept the campaign visually connected. Animation and post-production introduced movement, surprise and graphic rhythm.

Delivery bags, baskets and conveyor-inspired compositions gave each scene a clear pathway for motion—creating flexible assets that stayed energetic and easy to read across formats.

Amazon Fresh basket stop-motion
Amazon Fresh grocery bag spill stop-motion
Amazon Fresh conveyor stop-motion
Amazon Fresh delivery bag stop-motion
Amazon Fresh Prime Big Deal Days banner
Amazon Fresh promotional motion scene
Amazon Fresh promotional motion scene

Credits &
Creative Partners

Photography + stop-motion: Leslie Grow
Food styling: Tyna Hoang
Set design + prop styling: Audrey Davis