Motion spec · Beverage photography
Michelob Ultra
Crisp. Cold. In Motion.
Play with sound — it’s part of the experience.
Light beer.
Full motion.
BrandMichelob Ultra
ProjectMotion Spec Ad
Deliverables:06 Motion Spot
FormatDigital + Social
A light, beat-driven motion spot built around pour, swirl and sound.
The concept translates Michelob Ultra’s crisp, easygoing identity into a compact tabletop story—using rhythmic movement, controlled lighting and precise timing to keep the bottle and pour feeling clean, modern and refreshing.
Designed for quick :06 placements, the final piece highlights low-calorie, low-carb refreshment with motion that feels fun, energetic and made to keep pace.
Pour. Swirl. Repeat.
Light, crisp and built to move.
Credits &
creative partners
Concept + Motion: Leslie Grow & Brad Bucksky
Lighting, Motion Execution + Editing: Brad Bucksky
Project Type: Self-initiated spec