100-year anniversary · Lifestyle campaign

American Express + Delta

Celebrating 100 Years

American Express and Delta Reserve card photographed with coffee for the 100-year anniversary campaign.

A century
in motion.

ClientAmerican Express + Delta Air Lines
Project100-Year Anniversary Campaign
DeliverablesStills
UsageDigital, social, print and in-app campaigns

This campaign marked a major milestone for American Express and Delta, celebrating 100 years of shared journeys.

The creative direction highlighted modern travel through the full spectrum of card-member experiences—from business travelers on the move to moments of ease and indulgence that make trips feel memorable. The goal was to create imagery that felt aspirational, yet grounded in real life.

Shot across hotel, restaurant, poolside and lifestyle environments, the work captures how card members engage with their benefits day to day—quiet mornings before meetings, relaxed afternoons by the pool, shopping breaks and evenings out. Natural light, warm tones and thoughtful composition shaped a visual language that feels refined, inviting and lived in.

The resulting stills library supported placements across digital, social, print and in-app campaigns, honoring the legacy of two iconic brands while looking ahead to the next century of travel.

American Express and Delta Platinum card photographed poolside for the 100-year campaign.
American Express and Delta Gold card styled for a travel and lifestyle campaign.
American Express and Delta business cards photographed in a restaurant setting.
American Express and Delta Gold card photographed with coffee and travel essentials.
American Express and Delta consumer cards styled on a beach towel.
American Express and Delta consumer cards photographed with office and travel accessories.
American Express and Delta Platinum business card photographed with travel boxes.
American Express and Delta consumer cards photographed poolside.
American Express and Delta business cards photographed with a restaurant tablescape.
American Express and Delta Reserve card photographed at breakfast.
American Express and Delta award travel app campaign placement.
American Express and Delta 125,000-mile offer campaign placement.
American Express and Delta welcome-offer campaign placement.
American Express and Delta 100-year social campaign placement.

Credits &
creative partners

Agency: Dentsu

Production: Snog Productions / Deborah Burch

Retouching: Bluespace